Partners: EV ILVO, GS1, Colruyt Group, Nijsen company, Palau BV

Objective:

This use case aims to create a tool for retailers and food producers that promotes healthier and more sustainable purchasing choices. This B2B dashboard will focus on the animal production value chain, particularly pork and dairy, and will integrate non-conventional data like employment, tourism, and farmer welfare into purchasing policies.​​

The PALAU app will present these insights to consumers, starting with detailed information on pork and dairy products. The B2C app will guide users toward healthier, more sustainable choices, emphasizing circularity and reducing food waste. We are also exploring what motivates consumers to make these decisions.

Proposed solution:

By enriching agricultural data with inputs from suppliers and feed producers and merging this with social factors like employment, tourism, and farmer welfare, the solution offers a holistic view of the supply chain. This comprehensive data set informs AI-driven tools that assist in making decisions about sustainable sourcing and processing methods, while also assessing the environmental impact of food products. ​

Additionally, a consumer app leverages this data to provide personalized dietary recommendations, aligning agricultural practices with consumer health and environmental sustainability. This strategy aims to promote informed choices towards healthier and more sustainable diets, improving food supply chain efficiency and resilience.

Areas of food Supply chain that will be affected:

Agricultural inputs production/Agricultural input suppliers: primary sustainability data from circular forage producers and aquaculture (seaweed).​
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Farming: agricultural production primary farm data sets to generate sustainability advice for farmers​
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Food processing: AI decision tool to support sustainable product sourcing and processing methods.​

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Consumer behaviour: A digital toolkit optimizing consumer app advice on food quality, product origins, health, and environmental impact, using data from various sources and personalized by location and language.

Expected outcomes:

B2B dashboard for retailers and food producers, designed to support healthier and more sustainable​

purchasing decisions. ​

B2C app aimed at raising awareness and guiding consumers toward healthier and more sustainable choices.